Cubic Telecom powers In-Car connectivity
Cubic Telecom powers 4G In-Car connectivity and Wi-Fi hotspot for the latest Audi models in Europe.
Cubic Telecom, a global connectivity solution provider, today announced that its embedded SIM (eSim) technology and global platform will supply the technology behind the Audi connect® services in new Audi models released this week in 13 European countries. The Audi models include the Audi A3, the A4, the new A5, the Audi Q2 and the Q7 sold throughout Europe. Cubic Telecom will also enable these services in additional Audi models as they are released.
Cubic Telecom provides an international LTE-based platform and partners with the best tier-one mobile network operators. The Cubic platform ensures reliable, high-quality local connectivity at competitive prices for Cubic-powered Audi vehicles along with seamless switching from one mobile network to another as the new cars cross national borders. As a result, Audi owners will enjoy high-quality, always-on infotainment connectivity along with access to competitive bundled connectivity plans that include telematics, WiFi hotspot services, personal apps, and much more.
“Audi chose Cubic to deliver an end-to-end in-car connectivity solution, fully integrated with the vehicle dashboard and the Audi manufacturing process” said Cubic Telecom CEO Barry Napier. “The Cubic global platform with Over-The-Air (OTA) provisioning enables Audi to sell a standardised connectivity solution globally. Real-time network and software updating are key to meeting Audi’s requirements for a truly premium and continuously improving in-car connectivity experience.”
“In everything we do at Audi, we strive to deliver an experience that is intelligent, intuitive and elegant. Our new European models extend that experience to include a premium in-car connectivity solution which powers features like navigation, route guidance, information services, WiFi hotspot service and more,” said Marcus Keith, Director Development Audi connect, HMI, Instrument Cluster, Displays and Controls at Audi. “We value Cubic’s advanced networking and software technologies to enable these services for Audi owners and enhance the ultimate driving experience our customers have come to expect.”
Audi Electronics Venture GmbH (AEV), a subsidiary of AUDI AG focused on investing in innovative technologies, became a strategic investor in Cubic Telecom in May 2015, joining an impressive roster of investors that include Qualcomm Inc., a world leader in 3G, 4G and next-generation wireless technologies.
The Audi Group, with its brands Audi, Ducati and Lamborghini, is one of the most successful manufacturers of automobiles and motorcycles in the premium segment. It is present in more than 100 markets worldwide and produces at 16 locations in twelve countries. In the second half of 2016, the production of the Audi Q5 will start in San José Chiapa (Mexico). 100-percent subsidiaries of AUDI AG include quattro GmbH (Neckarsulm), Automobili Lamborghini S.p.A. (Sant’Agata Bolognese, Italy) and Ducati Motor Holding S.p.A. (Bologna, Italy).
In 2015, the Audi Group delivered to customers approximately 1.8 million automobiles of the Audi brand, 3,245 sports cars of the Lamborghini brand and about 54,800 motorcycles of the Ducati brand. In the 2015 financial year, AUDI AG achieved total revenue of €58.4 billion and an operating profit of €4.8 billion. At present, approximately 85,000 people work for the company all over the world, about 60,000 of them in Germany. Audi focuses on new products and sustainable technologies for the future of mobility.
Cubic Telecom is a global connectivity platform company that offers mobility solutions that power connectivity for leading Internet of things (IoT), machine-to-machine (M2M) and mobile device companies across the globe.
An expert in Connected Intelligence, Cubic Telecom enables global scalability with local connectivity anytime, anywhere. Cubic provides connectivity in over 100 countries; the most robust network, device and retail partnerships worldwide; and flexible over-the-air (OTA) device management for clients and partners.
Cubic creates connectivity where there was none before, with a belief in the future of things: a future where everything is connected. Cubic’s vision of interconnectivity will improve lives, and make the world a more interesting and intelligent place to be. Clients which also believe in this work include Audi, Lenovo, HP, Rakuten and LeTV.
Based in Dublin Ireland, Cubic Telecom’s partners and customers include some of the world’s leading Fortune 100 tablet and notebook manufacturers, retailers, and M2M and automotive companies. The company is privately held with over €75 million in funding by Audi Electronics Venture GmbH, Qualcomm, Valid, Enterprise Ireland and the Ireland Strategic Investment Fund, among others.
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