stc partners with Cubic Telecom
The partnership accelerates entry for carmakers into Saudi Arabia with in-car connected software solutions.
Award winning connected car solutions are coming to Saudi Arabia as Cubic Telecom, a world leader in connected vehicle software, partners with stc the Kingdom’s largest Mobile Network Operator (MNO) and leading digital ecosystem enabler in the Kingdom of Saudi Arabia (KSA). The partnership means global automotive manufacturers can embed Cubic’s connected software at the point of manufacture to enable seamless regulatory-compliant connectivity services for cars sold in KSA.
Cubic’s software enables zero-touch device registration and in-car connectivity pre-configured for regulatory requirements in the region. stc is working with Cubic on a range of in-car services which support the Kingdom’s vision of people safety. This includes an ‘emergency call’ system which automatically alerts emergency services in the event of an accident.
Barry Napier, CEO of Cubic Telecom, said: “Cubic’s connected software is driving performance for carmakers and providing in-car services in key markets. We are delighted to be working with stc to help car manufacturers activate new opportunities in a very significant market.”
Dr. Sultan bin Saeed, VP of Business Development at stc commented, “Partnering with Cubic enables stc as a digital enabler to simplify the delivery and management of advanced in-car services and gives us a foundation for innovating and meeting the changing needs of customers as new services evolve.”
Cubic Telecom provides connected software solutions in over five million vehicles/devices in over 100 countries and has already partnered with some of the Gulf Cooperation Council’s largest MNOs, with stc in Saudi Arabia the latest addition. The Kingdom is investing significantly in its telecommunications infrastructure and the government is working closely with stc to create robust networks, including plans for the largest 5G roll-out in the Middle East.
Saud Alsheraihi, GM New Business Development at stc Enterprise division commented, “Partnering with Cubic Telecom to rollout emerging technologies advanced solutions for car manufacturers will further realize the kingdom’s vision of enhancing quality of life by enabling unique experiences to car owners to enjoy vehicle health diagnostics, entertainment and safety features.”
Charles Ashley, Director of Wholesale and Strategic Partnerships Asia at Cubic Telecom, commented, “We look forward to working with stc at such an important time in the evolution of connected car ecosystems. We share the same ambition to innovate and open up new opportunities around emerging technologies like 5G as a key enabler of Saudi Vision 2030.”
stc is a world-class digital leader providing innovative services and platforms to its customers and enabling the digital transformation of the MENA region.
stc owns and operates the largest, most reliable and diverse state-of-art telecommunications infrastructure in the Middle East Region. Its National network covers all area of the Kingdom and is extended to link all neighboring countries including UAE, Bahrain, Kuwait, Jordan, Qatar, Yemen, Iraq and Oman, through diversified fiber links with various paths and capacities. stc's self-healing national backhaul network and border crossing terrestrial fiber optics links represent the most resilient, reliable and cost effective connectivity in the Region.
About Cubic Telecom
Cubic Telecom is a global connectivity management software supplier that offers mobility solutions powering connectivity for leading Internet of things (IoT), automotive and mobile device companies across the globe.
An expert in Connected Intelligence, Cubic Telecom enables global scalability with local connectivity anytime, anywhere. Cubic provides connectivity in over 180 countries; the most robust network, device and retail partnerships worldwide; and flexible over-the-air (OTA) device management for clients and partners.
Cubic creates connectivity where there was none before, with a belief in the future of things: a future where everything is connected. Clients which also believe in this work include Audi, Panasonic, Volkswagen, e.GO and Skoda.
Based in Dublin Ireland, Cubic Telecom’s partners and customers include some of the world’s leading Fortune 100 tablet and notebook manufacturers, retailers, and automotive companies. The company is privately held with over €110 million in funding by Audi Electronics Venture GmbH, Qualcomm, Valid, the European Investment Bank, Enterprise Ireland and the Ireland Strategic Investment Fund, among others.
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