In the managed connectivity industry, not all connections are equal. There’s a major difference between providing basic connectivity for high-volume, low-value devices and connecting ‘high-value assets’ such as software-defined vehicles (SDVs), which hinge on lower latency and greater bandwidth to realise their full potential over lifespans running into decades.
That makes it particularly satisfying to be recognised again as uniquely placed to provide smart connectivity solutions across the automotive, agriculture and transportation sectors in Gartner’s latest Magic Quadrant for Managed IoT Connectivity Services Worldwide.
The influential report emphasises Cubic’s unique ability to enable auto OEMs to capitalise on an SDV market that Boston Consulting Group forecasts will create over $650 billion in value potential for the automotive industry by 2030.
Geographical Expansion
Gartner emphasises that it’s our extensive partner network that sets us apart from the other participants in this Magic Quadrant. In the past 12 months, we have made huge progress in applying our strategic partnership with SoftBank Corp. Through this collaboration, we are accelerating our geographical expansion and strengthening our presence in APAC and North America. We now provide OEMs, such as Volkswagen AG, Audi, Porsche, General Motors, IVECO, and CNH with access to 550 mobile networks in over 200 countries, delivering seamless, secure connectivity management to fleets globally.
High-Value Connectivity Orchestration
Our leading global connectivity solutions have disrupted the market and led to Gartner positioning us as a key ‘challenger.’ Our innovative product differentiation is also enabling OEMs to adopt a software-first approach – something that is crucial if they want to harness the full potential of the SDV. Without a software-first approach, automakers run the risk of falling behind competitively and missing out on key revenue opportunities.
Unlike other players on the Magic Quadrant that focus on providing ‘connect and forget’ connectivity to low-value assets, we deliver ‘high-value’ long-term connectivity and data intelligence. OEMs are under pressure to not only collect data from their vehicles but also make sense of it. Gartner emphasises again how this unique offering has helped deliver our ‘remarkable growth’.
OEMs choose us because we not only provide seamless, global connectivity management but through our advanced data analytics we unlock the true power of the SDV. Furthermore, through our innovative connected services, OEMs can build value beyond the vehicle itself, delivering enhanced user experiences to help gain a competitive advantage.
