From advancing strategic partnerships and extending our global reach to driving innovation, Cubic’s work in Q3 reflects our commitment to transforming the connectivity landscape and empowering the next generation of connected vehicles. Here’s a roundup of news and developments Cubic has been working on to bring global connectivity to software-defined vehicles.
Bringing seamless connectivity to Cadillac
Cubic played a key role in ensuring seamless connectivity for General Motors’ (GM) Cadillac electric vehicle (EV) ecosystem across Europe, most recently in Germany. Thanks to us, Cadillac owners can stay connected across over 30 European markets, maintaining access to navigation, data, and other infotainment features without interruptions when crossing borders.
This partnership enhances the Cadillac experience by enabling real-time connectivity and reliable infrastructure for data-driven services, contributing to Cadillac’s goal of providing effortless digital experiences for drivers.
Cementing our place in the GCC
We recently expanded our capabilities to offer seamless connectivity solutions to automotive manufacturers in the Gulf Cooperation Council (GCC) through new strategic partnerships with telecom giants Ooredoo Group and stc Group. These alliances address the challenges of regulatory compliance in the Middle East and North Africa (MENA) region, simplifying market entry for carmakers by offering a streamlined, single-point solution for connectivity needs.
With support from these local telecom leaders, OEMs can deploy connected services more easily across markets like Saudi Arabia, Qatar, and Kuwait, helping automakers expand their global footprint while still delivering advanced in-car connectivity.
Driving cybersecurity forward at Reuters Automotive
In October, Cubic Chief Technology Officer Nick Power joined a panel at Reuters Automotive USA to discuss the pivotal role connectivity plays in addressing cybersecurity challenges. Nick shared the impact of the UNECE R155 regulation that mandates automakers implement cybersecurity management systems to protect vehicles against growing cyber threats, while R156 mandates secure processes for over-the-air (OTA) software updates.
Developed by the UN, these standards aim to enhance vehicle cybersecurity and address the industry’s increasing reliance on software-driven functionalities. With connectivity as a critical tool, automakers must leverage secure and adaptable technologies to meet compliance and protect vehicle data, ensuring vehicles are safe from cyber risks throughout their lifecycle.
Leading in global connectivity at the 2024 Capacity Awards
Finally, Cubic was honoured to be shortlisted for Best Strategic Acquisition at the 2024 Global Connectivity Awards hosted by Capacity Media. This was in recognition of our strategic partnership with SoftBank Corp. as we work together to shape the future of software-defined vehicles and global connectivity.
