Yesterday His Excellency, Mr. Norio Maruyama, the Ambassador of Japan to Ireland, visited our office to celebrate our strategic global partnership with SoftBank Corp. In December 2023, Cubic and SoftBank Corp., which is headquartered in Tokyo, signed an agreement to work together to pioneer the future of software-defined vehicles (SDVs). It was an honour to welcome His Excellency to Cubic’s offices and tell him about our work in the software-defined vehicle space.
McKinsey estimates that by 2030, 95% of new vehicles will be software-defined. This partnership between Cubic and SoftBank will help our companies capture a leading share of this rapidly growing market and we are working closely with our SoftBank colleagues to achieve this. SoftBank Corp.’s “Beyond Japan” strategic growth initiative is testament to how they wish to partner with innovative companies beyond their home market.
We were honoured to introduce His Excellency to the Cubic team, who have worked tirelessly since our founding to build our company.
Representatives from Cubic and SoftBank Corp., included:
Cubic
- Barry Napier, CEO
- Shane Sorohan, COO
- Dave Kelly, CCO
SoftBank
- Kunihiro Fujinaga, EVP, Enterprise Business Unit
- Daichi Nozaki, SVP, Enterprise Business Unit
- Makoto Noda, SVP of Engineering
- Akira Tada, Head of Executive Briefing Center
- Satoshi Uchiyama, VP, IoT Project Office
- Nobuhiko Aida, Senior Director of Marketing
