With over 100 million lines of code in the average connected vehicle, the prospect of being able to deliver updates – and improvements – remotely, from the cloud, is revolutionising everything from development cycles to business models and customer relationships.
When vehicle owners get the technology features they really want – and that meet their user-experience expectations – the results are positive and those owners tell their friends.
From autonomous tractors and smart irrigation systems to drones, connected technologies are transforming the way we feed the world.
In 2019, Ford’s Jim Hackett admitted that “We over-estimated the arrival of autonomous vehicles.” More than three years later, are we any closer to the vision of a fully self-driving car?
Ever since the first mass-produced consumer vehicles rolled off production lines, manufacturers and users alike have sought ways to personalise the driver and passenger experience. Software-defined vehicle development is revolutionising what that means.
With autonomous vehicles a few years away, the next 3-5 years are going to be all about user experience and value-added services, says Cubic Telecom CEO Barry Napier.
Vehicle data is exploding. The next generation of automotive leaders will be defined by how they manage the opportunities while keeping the customer in the driving seat.
An estimated 470m connected vehicles will be on the road globally by 2025, and automakers are looking for new ways to better manage – and monetize – the data explosion set to follow.
As digital technology becomes a key differentiator for automakers, Gartner predicts that software will become the key driver of growth and profitability.
