As the automotive industry continues its shift toward software-defined vehicles (SDVs), connectivity is seen as a foundational element enabling OEMs to enhance their in-car services, fortify their cybersecurity, and drive greater consumer adoption. Our new eBook, developed in collaboration with industry experts Wards Intelligence, delves into these critical aspects, exploring how automakers should integrate smart, global connectivity early in the build if they want to future-proof their vehicles and create lasting consumer trust.software
Infotainment systems, cybersecurity, and the SDV experience
From media streaming to advanced navigation, the in-vehicle infotainment system is central to the user experience of the software-defined vehicle (SDV). For automakers, getting this interface right is crucial. Seamless and streamlined consumer interaction will not only drive customer loyalty but also give OEMs control of that relationship over the lifetime of the vehicle both in terms of management of costs, upselling services, and driving enhanced experiences.
According to Upstream’s 2024 Global Automotive Cybersecurity Report, 95% of cyberattacks on connected vehicles happen remotely, with 85% of these being long-range attacks. Infotainment systems can be particularly vulnerable to attack. While the risk of stolen personal information like location history and contacts is concerning, these systems are also becoming more connected to critical vehicle functions like steering and braking. Also, as vehicles integrate more advanced software-driven technologies like driver-assistance systems (ADAS) and vehicle-to-everything (V2X) communication, the threat of a cyber attack will increase.
By next year, an estimated 400 million connected cars will be on the road, underscoring not only the importance of the user experience but also, for OEMs, the protection of that data. Deloitte’s 2024 Global Automotive Consumer Study, indicated that consumers continue to trust automakers with vehicle data more than any other entity. However, there is some scepticism in key markets like Germany and the U.S. To win over these consumers, automakers must emphasise their security credentials as much as the entertainment and navigation capabilities of these systems. OEMs now face a dual challenge: delivering a seamless user experience while protecting against increasingly sophisticated cyber threats.
Building trust through smart connectivity
The automotive cybersecurity market is projected to grow from $7.2 billion in 2021 to $32.4 billion by 2030, highlighting the importance of secure connected vehicle ecosystems. UNECE regulations R155 and R156 which came into effect last year mean that OEMs are now responsible for cybersecurity over the lifecycle of their vehicles. It means OEMs must now tackle potential vulnerabilities continuously over the average vehicle’s 15-20 year lifespan.
Smart, secure connectivity is key to this. Through seamless over-the-air (OTA) updates, vehicle security is maintained while emerging security threats are identified quickly. This means that OEMs can address any issues before they become a bigger problem. For automakers focused on harnessing the potential of the software-defined vehicle, and in particular expanding and personalising the in-vehicle experience, this ability to safeguard their consumer data is invaluable.
Download your copy of the eBook here.
