Anyone with any interest in cars and technology remembers what happened when BMW introduced its ‘heated seats on subscription’ service. But did the reality match the meltdown on Reddit?
If 30% of the time people spend in cars will be devoted to interacting with content delivered through in-vehicle entertainment systems, you better believe that connectivity matters.
Vehicle data is exploding. The next generation of automotive leaders will be defined by how they manage the opportunities while keeping the customer in the driving seat.
An estimated 470m connected vehicles will be on the road globally by 2025, and automakers are looking for new ways to better manage – and monetize – the data explosion set to follow.
As digital technology becomes a key differentiator for automakers, Gartner predicts that software will become the key driver of growth and profitability.
Data monetization continues to be a big deal for automakers, but if you’re not focusing on personalisation as well, you’re missing a step, says Cubic Telecom CEO Barry Napier.
5G-enabled connected vehicles are coming – and with them, a wealth of genuinely revolutionary opportunities for carmakers. As vehicles transform beyond mode of transport into fully-connected, integrated hubs, agile manufacturers won’t simply be going along for the ride – they’ll be leading the way.
Cars aren’t just cars any more. And no one knows that better than automotive’s top innovators.
With the automotive industry undergoing a period of major change – shifting from mechanical to software-driven – Cubic Telecom has gone from strength to strength,
