September 29, 2023
5G: Driving the future of connected cars
5G will disrupt many industries, but its capacity to re-shape automotive is profound. Here’s what to expect.
Menu
5G will disrupt many industries, but its capacity to re-shape automotive is profound. Here’s what to expect.
Cubic Telecom has been positioned as a “Major Player” in IDC’s MarketScape for Worldwide Managed IoT Connectivity Services for 2023. Coming in the same week as the news that we surpassed the milestone of 15 million devices connected worldwide, we’re excited as we move into the next phase of Cubic’s expansion.
Anyone with any interest in cars and technology remembers what happened when BMW introduced its ‘heated seats on subscription’ service. But did the reality match the meltdown on Reddit?
Car makers must walk a fine line between embracing tech partnerships and retaining ownership of the customer experience, says Cubic CTO Nick Power.
If this year’s event achieved anything, it was to place connectivity back at the centre of everything. And not without reason: as speaker after speaker underlined, connectivity is at a defining moment.
A key reason for the decline of EV use 100 years ago was availability and access to charging. Today, we’re facing similar challenges – but this time we have the technology to drive the infrastructure we need to make it all work. That technology is connectivity.
With these levels of scale, ownership of the in-car entertainment experience is already becoming a battleground between automakers, media and consumer tech giants.
It was great to be back in-person for CES 2023. What an incredible week of exciting new innovations, product launches and – best of all – meeting and re-connecting with friends old and new, partners and customers. With such a packed agenda, we couldn’t fit everything in, but here’s a round up of some of the trends and technologies we found interesting.
Some of the most notable developments this year show how in-vehicle experience is a new battleground in automotive OEM rivalry. And, as the numbers increasingly show, connectivity is the backbone of everything.
