Vehicle data is exploding. The next generation of automotive leaders will be defined by how they manage the opportunities while keeping the customer in the driving seat.
An estimated 470m connected vehicles will be on the road globally by 2025, and automakers are looking for new ways to better manage – and monetize – the data explosion set to follow.
As digital technology becomes a key differentiator for automakers, Gartner predicts that software will become the key driver of growth and profitability.
Today was something of a whirlwind tour around some of the less tangible aspects of connectivity. On a day when several sessions were geared towards investors, there were also a lot of talks on possibilities, future applications of tech, the big ideas that aren’t quite up and running but everyone’s excited (or sceptical) about.
If there’s one thing you can always rely on at MWC, it’s the buzz. Here’s a little flavour of what we heard about today, and once again, the theme of partnerships was strong.
When the overall themes are ‘Connectivity Unleashed’ and ‘Internet of Everything,’ it’s no surprise to find that the major trends at this year’s MWC are as diverse as the companies operating in this space.
Data monetization continues to be a big deal for automakers, but if you’re not focusing on personalisation as well, you’re missing a step, says Cubic Telecom CEO Barry Napier.
Unlikely as it might seem, agriculture is at the forefront of many of the same automation and artificial intelligence (AI) trends more commonly associated with car technology.
With over 60% of European city dwellers saying they support the use of emission-free cars exclusively after 2030, there’s a real focus on reduced-emission, sustainable commuting. Increasingly, micromobility is seen as playing an important role, both as a standalone mode of transport and as bridging the gap between private EV use and public transport needs.
